Will and Joe had had enough. Enough of spreadsheets that never ended, enough of meetings that should have been emails, and definitely enough of wearing stiff-collared shirts that felt like straightjackets for the soul. So, one day, over a crackling firepit and a couple of well-earned beers, they made a pact. They would trade boardrooms for bonfires, neckties for knitwear, and quarterly reports for creative freedom.

Thus, the Will and Joe Co. was born; a brand for firepit philosophers, pavement walkers, and anyone who thinks best with their feet up and a hoodie on. They set out to craft the kind of clothing that feels like an old friend: cosy, effortless, and ready for adventure. Whether you’re swapping ideas under the stars or just grabbing coffee on a crisp morning, Will and Joe have your back.

Because life’s too short for uncomfortable clothes, and way too long to spend stuck in an office.